Lead Generation Funnel & Welcome Email Sequence

Project: Lead generation funnel for a career coach

Opt-in page:

Thank you page:

Client
Sarah Patel – Career coach for mid-level professionals

Sarah supports professionals in their 30s and 40s who feel stuck in unfulfilling jobs. Her coaching helps them gain clarity and transition into more aligned roles without starting over or sacrificing stability.

Project goal
Build a lead generation funnel to attract qualified leads and book clarity calls for her 1:1 coaching program.

The challenge
Sarah had an established offer but no consistent system for generating leads. Her website wasn’t converting, and she didn’t have a way to capture interest or guide potential clients toward a next step.

She needed a funnel that would:

• Speak directly to her audience’s pain points

• Deliver real value up front

• Build trust over time

• Leads to book a free call

My work

• Funnel strategy and mapping

• Lead magnet design

• Landing page & Than you page copy and design

• Call scheduling

• Email follow-up sequence

• Backend automation setup

• Tagging

Funnel breakdown

Lead magnet
Title: "5 hidden career blockers keeping you stuck"

A short, practical guide designed to shift mindset and give clarity to professionals who feel stuck but unsure why.

Landing page

• Direct, pain-focused headline

• Subheadline highlighting the value of the guide

• Short bullet points on what they’ll learn

• Clear call to action

• Visual mockup

• Pop-up form

Thank you page

• Confirmation message

• Short introductory video

• Call-to-action to book a free 20-minute clarity session

Email sequence

A 6-part email series built to build trust, create connection, and move leads toward booking a call. Topics include:

• Delivery and welcome

• Sarah’s personal story

• A breakdown of the blockers

• Objection handling

• A case study

• Final call to action

Tools used

• Funnel Flow (funnel mapping)

• GoHighLevel (pages, emails & automation

• Canva (lead magnet and visuals)

Results

Within the first 2 weeks of launching, she added 48 new subscribers to her list and booked 5 clarity calls directly through the thank you page and follow-up sequence.

From those calls, 2 new clients enrolled in her 1:1 coaching program – a 40% conversion rate from call to client, and a 4.2% conversion rate from subscriber to client.

The email sequence continues to nurture leads who don’t book right away, creating long-term opportunities without needing daily manual outreach.

The structure is fully evergreen, so she can drive traffic at any time and book calls with potential clients on autopilot.