Sales Funnels 101

Creating a successful business means understanding how to attract and convert customers.

One of the best ways to do this is by using sales and marketing funnels.

These funnels guide your potential customers from first hearing about your product or service to purchasing.

Let’s break down what these funnels are and how you can use them to grow your business.

Marketing Funnel

The marketing funnel focuses on attracting and engaging potential customers before they enter the sales funnel.

It starts with awareness, where people first hear about your product or service through ads, content, or referrals. The goal is to get on their radar and spark curiosity.

Once they show interest, they move into the sales funnel, where they learn more, consider their options, and move toward making a purchase.

A strong marketing funnel ensures that only the most interested and qualified leads enter your sales funnel, increasing your chances of conversion.

Sales Funnel

A sales funnel shows the steps a person takes from learning about your product to buying it.

Think of it as a path that leads potential customers to make a purchase.

At the top of the funnel, you have lots of people who might be interested in your product or service.

As they move down the funnel, some will drop off, and others will get closer to making a purchase.

By the bottom of the funnel, you have customers ready to buy.

Together They Form Your Customer's Journey

When you combine the sales and marketing funnels, you create an intentional smooth journey for your customers.

The marketing funnel brings people in and gets them interested, while the sales funnel takes them from interest to purchase.

How to Use Them in Your Business

Lead Generation

Lead generation is all about attracting potential customers to your business. This is the top of your funnel, where you cast a wide net to gather as many interested people as possible. Use social media, blog posts, collaborations, and ads to draw people in.

Nurture

Nurturing leads means building relationships with potential customers until they're ready to buy. Send them helpful information, answer their questions, and show them why your product is the best choice. This keeps them interested and moves them further down the funnel.

Sales Generation

Sales generation is the process of turning interested leads into paying customers. Once you've nurtured your leads and they’re ready to buy, your sales strategies come into play. Offer special deals, make it easy to purchase, and provide excellent customer service to close the deal.

Tech

When it comes to the tech side of funnels, SistematEk or any white-label version of GoHighLevel are the best options.

You can use them to build, grow, and nurture your email list. Plus, you have automation, CRM, analytics, and lots of features that are vital for business growth.

Systeme, Mailerlite, Kit, or ActiveCampaign are other options that can be used.

Building Your First Funnel

Building your first funnel might seem complicated, but it’s straightforward when you break it down.

Start by mapping out the steps your customers take from learning about your product to buying it.

Create content and strategies for each step, like blog posts for awareness, emails for nurturing, and special offers for closing the sale.

Most businesses start with an opt-in landing page and a welcome sequence (if you don't know how to build an opt-in landing page, get the High-Converting Landing Page Guide for Coaches & Consultants) .

Who Needs a Funnel

Every business!

I work with coaches, consultants, and course creators who want more time, ease, and revenue.

If you want to find out more about building a funnel for your business, click here to book a short chat with me.

Or take the first step to generate leads and sales on autopilot with The High-Converting Sales Funnel Vault for Coaches & Consultants.